Our Story

Throughout my life, I have had two passions:  coffee and brain health.

Those two may not seem like they go together, but they do.

First of all, I have loved coffee my whole life…good coffee, not junk coffee.  And typically, I love to drink dark roast, black coffee.  I understand that people like creams and sugars, but for me, I just love a good cup of black coffee.

But why brain health?  

Well, I suffered several head traumas as a child (concussions, broken noses, etc.).  And as a result, I began to suffer seizures as an adult. 

Once I adapted to my condition, my goal was to be as brain healthy as possible.  This changed my approach to sleep, exercise, and…coffee.

I soon learned that Harvard brain expert, Boukje van Gelder, discovered that coffee actually aids in brain health.

While morning coffee to “wake up” has often been attributed to caffeine, experts realized that coffee itself aided a healthy brain.

Specifically, organic, mold-free, and dark roasted coffee aid brain health.

That’s why we created Capitalize Coffee.  We wanted a great tasting, healthy coffee that brings out your best.

We hope you enjoy Capitalize Coffee.  We will continue to research and discover the healthiest roasts for you.  We are starting with a wonderful dark roast from Honduras, and we will add new roasts regularly.

Enjoy your coffee, and here’s to capitalizing your best!

Thank You!